SYSTEMATIC LITERATURE REVIEW: WILLINGNESS TO PAY FOR CONSUMERS TO ORGANIC RICE

Introduction: Organic rice is a food product that cultivated organically, does not contain chemicals and pesticides, has high nutrient antioxidant content. This study aims to 1) find out the method used collect data about consumers' willingness pay for organic rice, 2) measure level of 3) factors influence rice. Methods: The in this SLR (Systematic Literature Review) with PRISMA (Preferred Reporting Items Systematic Review Meta-Analysis). Results: results showed highest frequency collection techniques was carried using questionnaires interviews (460 respondents), analysis CVM (contingent valuation method), most frequent category influencing WTP, namely price product. Conclusion suggestion: more research questions answered published journals, methods, methods measuring WTP are often research.